NFU launches “Buy British” campaign
The National Farmers’ Union (NFU) has launched a “Buy British” campaign in response to the scandal of horse meat being passed off as beef, which has highlighted the complexity of the food chain in some imported products.
Adverts encouraging consumers to buy British are running across the national press, with the tag “Great British Farmers produce Great British food”.
With shopper confidence leading the agenda, Brits are being reminded to look out for the farm assurance logo “Red Tractor” which stands for traceable and independently inspected food, from farm to pack.
The NFU will also be championing British produce on social media.