Innovate UK launches £10m healthier food competition
Innovate UK is launching a competition to fund up to £10 million in collaborative R&D projects aimed at reducing sugar, salt and fat and increasing dietary fibre in food and drink. The move is aimed at increasing the availability of healthier food and drink choices for consumers while opening up new markets for the British food industry.
Lead technologist agriculture and food team at Innovate UK, Helen Munday, comments: “The market opportunity is broad, from niche health products to mass markets such as bread. For greatest economic impact, Innovate UK are therefore looking for a breadth of projects, spanning a variety of food types, from improving heavily consumed, comparatively unhealthy foods to developing new, healthier foods to meet increasing consumer demand.”
A White Paper explaining the rationale and the context in which the competition is being launched can be found on the gov.uk website.