Simpler price comparisons for supermarket groceries

The Government is to look into ways supermarket price comparisons can be made simpler for shoppers, Consumer Minister, Nick Boles, announced today (15 October 2015).

The plans are set out in the Government’s response to the Competition and Markets Authority’s investigation into a super-complaint made by Which? alleging misleading pricing practices in the groceries market.

The Department for Business, Innovation and Skills will launch a consultation later in the autumn looking at options to improve unit pricing, including measures to simplify existing unit pricing legislation.