Free flood warnings for EE mobile customers
From today (14th July 2015) EE customers registered in flood risk areas in Devon and Cornwall will receive messages from the Environment Agency’s Floodline Warnings Direct service. The scheme is the first of its kind in England and follows a successful pilot in Staffordshire earlier this year. Later this week (17th July) EE customers in Lincolnshire and Northamptonshire will be added to the scheme.
Since 2010, the Floodline Warnings Direct service has enabled the Environment Agency to automatically register and send warnings to 600,000 home and business landline numbers, but this will be the first time that flood warnings will be issued directly through a mobile phone provider.
Craig Woolhouse, Flood Risk Manager at the Environment Agency, comments: “We want to ensure that everyone has as much time as possible to prepare for flooding and by working with EE we’re now able to warn even more people about the risks. Flood warnings save lives and this ground-breaking initiative is another way of raising awareness of flood risk.”